This statistic shows the results of a survey on how digital video viewers perceived brand advertising in short-form video clips in the United Kingdom (UK) in 2016. The survey found that nearly half of respondents stated that if they liked the video they were watching, they did not mind if a brand was really prominent throughout.
Share of respondents who agreed with the following statements about advertising in short-form videos in the United Kingdom (UK) in 2016
The source does not state the type of study. The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.
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WARC. (November 17, 2016). Share of respondents who agreed with the following statements about advertising in short-form videos in the United Kingdom (UK) in 2016 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/641964/opinion-on-ads-in-online-video-clips-in-the-uk/
WARC. "Share of respondents who agreed with the following statements about advertising in short-form videos in the United Kingdom (UK) in 2016." Chart. November 17, 2016. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/641964/opinion-on-ads-in-online-video-clips-in-the-uk/
WARC. (2016). Share of respondents who agreed with the following statements about advertising in short-form videos in the United Kingdom (UK) in 2016. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/641964/opinion-on-ads-in-online-video-clips-in-the-uk/
WARC. "Share of Respondents Who Agreed with The following Statements about Advertising in Short-form Videos in The United Kingdom (Uk) in 2016." Statista, Statista Inc., 17 Nov 2016, https://www.statista.com/statistics/641964/opinion-on-ads-in-online-video-clips-in-the-uk/
WARC, Share of respondents who agreed with the following statements about advertising in short-form videos in the United Kingdom (UK) in 2016 Statista, https://www.statista.com/statistics/641964/opinion-on-ads-in-online-video-clips-in-the-uk/ (last visited December 22, 2024)
Share of respondents who agreed with the following statements about advertising in short-form videos in the United Kingdom (UK) in 2016 [Graph], WARC, November 17, 2016. [Online]. Available: https://www.statista.com/statistics/641964/opinion-on-ads-in-online-video-clips-in-the-uk/
