This survey was aimed at assessing the share of Christmas shoppers who are more motivated to click on ads during the holiday season in the United Kingdom (UK) in the year 2016 by asking the question "Are you more likely to click on ads around the holidays? " Approximately a quarter of respondents, accumulating to 26 percent reported that they are more likely to click on ads around the holidays, whereas 16 percent stated being less motivated. The majority of resondents said their motivation for clicking ads wouldn´t be affected by the holiday season.
Are you more likely to click on ads around the holidays?
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Share of respondents in percent
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Rubicon Project. (August 29, 2016). Are you more likely to click on ads around the holidays? [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/641780/christmas-shopping-share-click-ads-around-holidays-2016-uk/
Rubicon Project. "Are you more likely to click on ads around the holidays?." Chart. August 29, 2016. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/641780/christmas-shopping-share-click-ads-around-holidays-2016-uk/
Rubicon Project. (2016). Are you more likely to click on ads around the holidays?. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/641780/christmas-shopping-share-click-ads-around-holidays-2016-uk/
Rubicon Project. "Are You More Likely to Click on Ads around The Holidays?." Statista, Statista Inc., 29 Aug 2016, https://www.statista.com/statistics/641780/christmas-shopping-share-click-ads-around-holidays-2016-uk/
Rubicon Project, Are you more likely to click on ads around the holidays? Statista, https://www.statista.com/statistics/641780/christmas-shopping-share-click-ads-around-holidays-2016-uk/ (last visited August 24, 2024)
Are you more likely to click on ads around the holidays? [Graph], Rubicon Project, August 29, 2016. [Online]. Available: https://www.statista.com/statistics/641780/christmas-shopping-share-click-ads-around-holidays-2016-uk/