This survey was aimed at assessing the share of Christmas shoppers, who have been made aware of a product or special offer by an ad before, in the United Kingdom (UK) in the year 2016 by asking the question "Has an ad made you aware of a new product or offer before?" The majority of respondents, acccounting for 67 percent, reported that an ad had made them aware of new products or offers before, while 25 percent stated their awareness had never been raised by an ad.
Has an ad made you aware of a new product or offer before?
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Rubicon Project. (August 29, 2016). Has an ad made you aware of a new product or offer before? [Graph]. In Statista. Retrieved October 19, 2024, from https://www.statista.com/statistics/641767/christmas-shopping-share-awareness-product-ads-2016-uk/
Rubicon Project. "Has an ad made you aware of a new product or offer before?." Chart. August 29, 2016. Statista. Accessed October 19, 2024. https://www.statista.com/statistics/641767/christmas-shopping-share-awareness-product-ads-2016-uk/
Rubicon Project. (2016). Has an ad made you aware of a new product or offer before?. Statista. Statista Inc.. Accessed: October 19, 2024. https://www.statista.com/statistics/641767/christmas-shopping-share-awareness-product-ads-2016-uk/
Rubicon Project. "Has An Ad Made You Aware of a New Product or Offer Before?." Statista, Statista Inc., 29 Aug 2016, https://www.statista.com/statistics/641767/christmas-shopping-share-awareness-product-ads-2016-uk/
Rubicon Project, Has an ad made you aware of a new product or offer before? Statista, https://www.statista.com/statistics/641767/christmas-shopping-share-awareness-product-ads-2016-uk/ (last visited October 19, 2024)
Has an ad made you aware of a new product or offer before? [Graph], Rubicon Project, August 29, 2016. [Online]. Available: https://www.statista.com/statistics/641767/christmas-shopping-share-awareness-product-ads-2016-uk/