This statistic shows the results of a survey conducted in the United States in October 2017. U.S. consumers were asked how high the expected discount needed to be for them to hold off a purchase until Black Friday. During the survey, 22 percent of the respondents living in suburban communities said that the discount rate had to be higher than 50 percent.
Black Friday: expected discount rates among U.S. consumers in 2017, by community type
Characteristic
City or urban
Suburban
Rural
Other
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Statista Survey. (October 23, 2017). Black Friday: expected discount rates among U.S. consumers in 2017, by community type [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/641194/black-friday-expected-discount-rates-among-us-consumers-by-community-type/
Statista Survey. "Black Friday: expected discount rates among U.S. consumers in 2017, by community type." Chart. October 23, 2017. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/641194/black-friday-expected-discount-rates-among-us-consumers-by-community-type/
Statista Survey. (2017). Black Friday: expected discount rates among U.S. consumers in 2017, by community type. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/641194/black-friday-expected-discount-rates-among-us-consumers-by-community-type/
Statista Survey. "Black Friday: Expected Discount Rates among U.S. Consumers in 2017, by Community Type." Statista, Statista Inc., 23 Oct 2017, https://www.statista.com/statistics/641194/black-friday-expected-discount-rates-among-us-consumers-by-community-type/
Statista Survey, Black Friday: expected discount rates among U.S. consumers in 2017, by community type Statista, https://www.statista.com/statistics/641194/black-friday-expected-discount-rates-among-us-consumers-by-community-type/ (last visited August 24, 2024)
Black Friday: expected discount rates among U.S. consumers in 2017, by community type [Graph], Statista Survey, October 23, 2017. [Online]. Available: https://www.statista.com/statistics/641194/black-friday-expected-discount-rates-among-us-consumers-by-community-type/
