This statistic shows the results of a survey conducted in the United States in October 2018. U.S. consumers were asked how high the expected discount needed to be for them to hold off a purchase until Black Friday. During the survey, 12 percent of the female respondents said that the discount rate had to be higher than 70 percent.
Black Friday: expected discount rates among U.S. consumers in 2018, by gender
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Statista Survey. (October 15, 2018). Black Friday: expected discount rates among U.S. consumers in 2018, by gender [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/641187/black-friday-expected-discount-rates-among-us-consumers-by-gender/
Statista Survey. "Black Friday: expected discount rates among U.S. consumers in 2018, by gender." Chart. October 15, 2018. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/641187/black-friday-expected-discount-rates-among-us-consumers-by-gender/
Statista Survey. (2018). Black Friday: expected discount rates among U.S. consumers in 2018, by gender. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/641187/black-friday-expected-discount-rates-among-us-consumers-by-gender/
Statista Survey. "Black Friday: Expected Discount Rates among U.S. Consumers in 2018, by Gender." Statista, Statista Inc., 15 Oct 2018, https://www.statista.com/statistics/641187/black-friday-expected-discount-rates-among-us-consumers-by-gender/
Statista Survey, Black Friday: expected discount rates among U.S. consumers in 2018, by gender Statista, https://www.statista.com/statistics/641187/black-friday-expected-discount-rates-among-us-consumers-by-gender/ (last visited December 22, 2024)
Black Friday: expected discount rates among U.S. consumers in 2018, by gender [Graph], Statista Survey, October 15, 2018. [Online]. Available: https://www.statista.com/statistics/641187/black-friday-expected-discount-rates-among-us-consumers-by-gender/
