Black Friday: expected discount rates among U.S. consumers 2018, by age group

Black Friday: expected discount rates among U.S. consumers in 2018, by age group

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Release date

October 2018

Region

United States

Survey time period

September 28 to October 8, 2018

Number of respondents

1,005 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The original question was phrased as follows: How high does the expected discount need to be for you to hold off a purchase until Black Friday?

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