This statistic shows the results of a survey conducted in the United States in October 2018. U.S. consumers were asked how high the expected discount needed to be for them to hold off a purchase until Black Friday. During the survey, 10 percent of the respondents said that the discount rate had to be higher than 70 percent.
How high does the expected discount need to be for you to hold off a purchase until Black Friday?
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista Survey. (October 15, 2018). How high does the expected discount need to be for you to hold off a purchase until Black Friday? [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/641166/black-friday-expected-discount-rates-among-us-consumers/
Statista Survey. "How high does the expected discount need to be for you to hold off a purchase until Black Friday?." Chart. October 15, 2018. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/641166/black-friday-expected-discount-rates-among-us-consumers/
Statista Survey. (2018). How high does the expected discount need to be for you to hold off a purchase until Black Friday?. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/641166/black-friday-expected-discount-rates-among-us-consumers/
Statista Survey. "How High Does The Expected Discount Need to Be for You to Hold off a Purchase until Black Friday?." Statista, Statista Inc., 15 Oct 2018, https://www.statista.com/statistics/641166/black-friday-expected-discount-rates-among-us-consumers/
Statista Survey, How high does the expected discount need to be for you to hold off a purchase until Black Friday? Statista, https://www.statista.com/statistics/641166/black-friday-expected-discount-rates-among-us-consumers/ (last visited November 22, 2024)
How high does the expected discount need to be for you to hold off a purchase until Black Friday? [Graph], Statista Survey, October 15, 2018. [Online]. Available: https://www.statista.com/statistics/641166/black-friday-expected-discount-rates-among-us-consumers/