This statistic shows the results of a survey conducted in the United States in October 2017. U.S. consumers were asked which items they purchased on impulse while shopping on Black Friday. During the survey, 12 percent of the respondents living in suburban communities said that they made impulsive purchases on books.
Black Friday: items purchased on impulse by U.S. consumers in 2017, by community type
Characteristic
City or urban
Suburban
Rural
Other
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The original question was phrased as follows: When shopping on Black Friday, which of the following product categories would you make impulsive purchases from if you came across a good offer?
Multiple answers were possible.
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Statista Survey. (October 23, 2017). Black Friday: items purchased on impulse by U.S. consumers in 2017, by community type [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/640212/black-friday-impluse-purchases-by-community-type/
Statista Survey. "Black Friday: items purchased on impulse by U.S. consumers in 2017, by community type." Chart. October 23, 2017. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/640212/black-friday-impluse-purchases-by-community-type/
Statista Survey. (2017). Black Friday: items purchased on impulse by U.S. consumers in 2017, by community type. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/640212/black-friday-impluse-purchases-by-community-type/
Statista Survey. "Black Friday: Items Purchased on Impulse by U.S. Consumers in 2017, by Community Type." Statista, Statista Inc., 23 Oct 2017, https://www.statista.com/statistics/640212/black-friday-impluse-purchases-by-community-type/
Statista Survey, Black Friday: items purchased on impulse by U.S. consumers in 2017, by community type Statista, https://www.statista.com/statistics/640212/black-friday-impluse-purchases-by-community-type/ (last visited August 25, 2024)
Black Friday: items purchased on impulse by U.S. consumers in 2017, by community type [Graph], Statista Survey, October 23, 2017. [Online]. Available: https://www.statista.com/statistics/640212/black-friday-impluse-purchases-by-community-type/