This statistic shows the results of a survey conducted in the United States in October 2018. U.S. consumers were asked which items they purchased on impulse while shopping on Black Friday. During the survey, 37 percent of the female respondents said that they made impulsive purchases on apparel or footwear.
Black Friday: items purchased on impulse by U.S. consumers in 2018, by gender
The original question was phrased as follows: When shopping on Black Friday, which of the following product categories would you make impulsive purchases from if you came across a good offer?
Multiple answers were possible.
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Statista Survey. (October 15, 2018). Black Friday: items purchased on impulse by U.S. consumers in 2018, by gender [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/640210/black-friday-impluse-purchases-by-gender/
Statista Survey. "Black Friday: items purchased on impulse by U.S. consumers in 2018, by gender." Chart. October 15, 2018. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/640210/black-friday-impluse-purchases-by-gender/
Statista Survey. (2018). Black Friday: items purchased on impulse by U.S. consumers in 2018, by gender. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/640210/black-friday-impluse-purchases-by-gender/
Statista Survey. "Black Friday: Items Purchased on Impulse by U.S. Consumers in 2018, by Gender." Statista, Statista Inc., 15 Oct 2018, https://www.statista.com/statistics/640210/black-friday-impluse-purchases-by-gender/
Statista Survey, Black Friday: items purchased on impulse by U.S. consumers in 2018, by gender Statista, https://www.statista.com/statistics/640210/black-friday-impluse-purchases-by-gender/ (last visited December 22, 2024)
Black Friday: items purchased on impulse by U.S. consumers in 2018, by gender [Graph], Statista Survey, October 15, 2018. [Online]. Available: https://www.statista.com/statistics/640210/black-friday-impluse-purchases-by-gender/
