Black Friday: items purchased on impulse by U.S. consumers 2018, by gender

Black Friday: items purchased on impulse by U.S. consumers in 2018, by gender

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Release date

October 2018

Region

United States

Survey time period

September 28 to October 8, 2018

Number of respondents

1,005 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The original question was phrased as follows: When shopping on Black Friday, which of the following product categories would you make impulsive purchases from if you came across a good offer?
Multiple answers were possible.

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Access limited to Free Statistics. Premium Statistics are not included.
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For single users
$199 USD
per month, billed annually 1
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  • Premium Statistics
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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