This statistic shows the results of a survey conducted in the United States in October 2018. U.S. consumers were asked which items they purchased on impulse while shopping on Black Friday. During the survey, 36 percent of the respondents aged 18 to 29 years said that they made impulsive purchases on clothing and footwear.
Black Friday: items purchased on impulse by U.S. consumers in 2018, by age group
The original question was phrased as follows: When shopping on Black Friday, which of the following product categories would you make impulsive purchases from if you came across a good offer?
Multiple answers were possible.
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Statista Survey. (October 15, 2018). Black Friday: items purchased on impulse by U.S. consumers in 2018, by age group [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/640207/black-friday-impluse-purchases-by-age-group/
Statista Survey. "Black Friday: items purchased on impulse by U.S. consumers in 2018, by age group." Chart. October 15, 2018. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/640207/black-friday-impluse-purchases-by-age-group/
Statista Survey. (2018). Black Friday: items purchased on impulse by U.S. consumers in 2018, by age group. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/640207/black-friday-impluse-purchases-by-age-group/
Statista Survey. "Black Friday: Items Purchased on Impulse by U.S. Consumers in 2018, by Age Group." Statista, Statista Inc., 15 Oct 2018, https://www.statista.com/statistics/640207/black-friday-impluse-purchases-by-age-group/
Statista Survey, Black Friday: items purchased on impulse by U.S. consumers in 2018, by age group Statista, https://www.statista.com/statistics/640207/black-friday-impluse-purchases-by-age-group/ (last visited December 22, 2024)
Black Friday: items purchased on impulse by U.S. consumers in 2018, by age group [Graph], Statista Survey, October 15, 2018. [Online]. Available: https://www.statista.com/statistics/640207/black-friday-impluse-purchases-by-age-group/
