This statistic shows the results of a survey conducted in the United States in October 2017. U.S. consumers were asked why they shop in a store on Black Friday. During the survey, 41 percent of the respondents aged 18 to 29 years said that they believe the best deals of the holiday season will be available on Black Friday.
Leading reasons why U.S. consumers shop in a store on Black Friday in 2017, by age group
Characteristic
18 to 29 years
30 to 59 years
60 years and older
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The original question was phrased as follows: Which of the following statements describe why you would shop in a store on Black Friday?
Multiple answers were possible.
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Statista Survey. (October 23, 2017). Leading reasons why U.S. consumers shop in a store on Black Friday in 2017, by age group [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/640038/leading-reasons-why-us-consumers-shop-in-a-store-on-black-friday-by-age-group/
Statista Survey. "Leading reasons why U.S. consumers shop in a store on Black Friday in 2017, by age group." Chart. October 23, 2017. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/640038/leading-reasons-why-us-consumers-shop-in-a-store-on-black-friday-by-age-group/
Statista Survey. (2017). Leading reasons why U.S. consumers shop in a store on Black Friday in 2017, by age group. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/640038/leading-reasons-why-us-consumers-shop-in-a-store-on-black-friday-by-age-group/
Statista Survey. "Leading Reasons Why U.S. Consumers Shop in a Store on Black Friday in 2017, by Age Group." Statista, Statista Inc., 23 Oct 2017, https://www.statista.com/statistics/640038/leading-reasons-why-us-consumers-shop-in-a-store-on-black-friday-by-age-group/
Statista Survey, Leading reasons why U.S. consumers shop in a store on Black Friday in 2017, by age group Statista, https://www.statista.com/statistics/640038/leading-reasons-why-us-consumers-shop-in-a-store-on-black-friday-by-age-group/ (last visited July 22, 2024)
Leading reasons why U.S. consumers shop in a store on Black Friday in 2017, by age group [Graph], Statista Survey, October 23, 2017. [Online]. Available: https://www.statista.com/statistics/640038/leading-reasons-why-us-consumers-shop-in-a-store-on-black-friday-by-age-group/