Christmas shopping: consumers watching TV ads UK 2016

Published by Statista Research Department, Aug 29, 2016
This survey aimed to assess the TV watching behavior of consumers regarding ads in the United Kingdom (UK) in 2016 by asking how they watch TV ads. The majority, accounting for 52 percent, reported sometimes watching ads while sometimes skipping them. 23 percent mentioned skipping ads by leaving the room, while 14 percent reported using a service such as Netflix to avoid ads.

How consumers watch TV ads in the United Kingdom (UK) in 2016

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Release date

August 2016

Region

United Kingdom

Survey time period

August 23, 2016 to August 25, 2016

Number of respondents

1,000 respondents

Age group

18 years and older

Special properties

Christmas shoppers

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Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
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  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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