This statistic presents the share of product categories being shopped for Christmas using a mobile device in the United Kingdom (UK) in 2016. Apparel and accessories are the leading product category, amounting for a share of 46 percent of all shopping made via mobile devices. Toys rank second with a share of 36 percent, followed by personal care items, accounting for 33 percent. Books and ebooks show the smallest share of purchases via mobile devices only marking 2 percent.
Share of products being shopped for in the holiday season via mobile devices in the United Kingdom (UK) in 2016, by product category
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rubicon Project. (August 29, 2016). Share of products being shopped for in the holiday season via mobile devices in the United Kingdom (UK) in 2016, by product category [Graph]. In Statista. Retrieved November 24, 2024, from https://www.statista.com/statistics/639218/christmas-shopping-share-products-mobile-device-2016-uk/
Rubicon Project. "Share of products being shopped for in the holiday season via mobile devices in the United Kingdom (UK) in 2016, by product category." Chart. August 29, 2016. Statista. Accessed November 24, 2024. https://www.statista.com/statistics/639218/christmas-shopping-share-products-mobile-device-2016-uk/
Rubicon Project. (2016). Share of products being shopped for in the holiday season via mobile devices in the United Kingdom (UK) in 2016, by product category. Statista. Statista Inc.. Accessed: November 24, 2024. https://www.statista.com/statistics/639218/christmas-shopping-share-products-mobile-device-2016-uk/
Rubicon Project. "Share of Products Being Shopped for in The Holiday Season via Mobile Devices in The United Kingdom (Uk) in 2016, by Product Category." Statista, Statista Inc., 29 Aug 2016, https://www.statista.com/statistics/639218/christmas-shopping-share-products-mobile-device-2016-uk/
Rubicon Project, Share of products being shopped for in the holiday season via mobile devices in the United Kingdom (UK) in 2016, by product category Statista, https://www.statista.com/statistics/639218/christmas-shopping-share-products-mobile-device-2016-uk/ (last visited November 24, 2024)
Share of products being shopped for in the holiday season via mobile devices in the United Kingdom (UK) in 2016, by product category [Graph], Rubicon Project, August 29, 2016. [Online]. Available: https://www.statista.com/statistics/639218/christmas-shopping-share-products-mobile-device-2016-uk/