This statistic illustrates the share of people planning on doing online research before shopping in-store for Christmas among parents and Millennials in the United Kingdom (UK) in the year 2016. While three quarters of Millennials reported planning to research before shopping in-store, parents with a share of 69% still surpassed the share observed in the general population of shoppers, accounting for 62%.
Share of people planning to do online research before shopping in-store for Christmas among Parents and Millenial's in the United Kingdom (UK) in 2016
Characteristic
Share of respondents
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Rubicon Project. (August 29, 2016). Share of people planning to do online research before shopping in-store for Christmas among Parents and Millenial's in the United Kingdom (UK) in 2016 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/639116/christmas-shopping-online-research-parents-millennials-2016-uk/
Rubicon Project. "Share of people planning to do online research before shopping in-store for Christmas among Parents and Millenial's in the United Kingdom (UK) in 2016." Chart. August 29, 2016. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/639116/christmas-shopping-online-research-parents-millennials-2016-uk/
Rubicon Project. (2016). Share of people planning to do online research before shopping in-store for Christmas among Parents and Millenial's in the United Kingdom (UK) in 2016. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/639116/christmas-shopping-online-research-parents-millennials-2016-uk/
Rubicon Project. "Share of People Planning to Do Online Research before Shopping In-store for Christmas among Parents and Millenial's in The United Kingdom (Uk) in 2016." Statista, Statista Inc., 29 Aug 2016, https://www.statista.com/statistics/639116/christmas-shopping-online-research-parents-millennials-2016-uk/
Rubicon Project, Share of people planning to do online research before shopping in-store for Christmas among Parents and Millenial's in the United Kingdom (UK) in 2016 Statista, https://www.statista.com/statistics/639116/christmas-shopping-online-research-parents-millennials-2016-uk/ (last visited August 25, 2024)
Share of people planning to do online research before shopping in-store for Christmas among Parents and Millenial's in the United Kingdom (UK) in 2016 [Graph], Rubicon Project, August 29, 2016. [Online]. Available: https://www.statista.com/statistics/639116/christmas-shopping-online-research-parents-millennials-2016-uk/