This statistic presents the most important smartphone holiday shopping aspects according to smartphone shoppers in the United States, sorted by urbanity. During the October 2017 survey, 43 percent of respondents living in suburban communities cited mobile coupons and deals as one of the most important conveniences of smartphone holiday shopping.
Most important smartphone holiday shopping aspects according to smartphone shoppers in the United States as of October 2017, by urbanity
respondents who use their smartphone for holiday shopping
Method of interview
Online survey
Supplementary notes
Original question: Thinking about when you use / have used your smartphone to research, shop for, or purchase products or services for the upcoming holiday season, which of the following aspects are most important to you? Total survey n=1,025
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista Survey. (October 24, 2017). Most important smartphone holiday shopping aspects according to smartphone shoppers in the United States as of October 2017, by urbanity [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/638414/us-mobile-device-holiday-shopping-features-urbanity/
Statista Survey. "Most important smartphone holiday shopping aspects according to smartphone shoppers in the United States as of October 2017, by urbanity." Chart. October 24, 2017. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/638414/us-mobile-device-holiday-shopping-features-urbanity/
Statista Survey. (2017). Most important smartphone holiday shopping aspects according to smartphone shoppers in the United States as of October 2017, by urbanity. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/638414/us-mobile-device-holiday-shopping-features-urbanity/
Statista Survey. "Most Important Smartphone Holiday Shopping Aspects According to Smartphone Shoppers in The United States as of October 2017, by Urbanity." Statista, Statista Inc., 24 Oct 2017, https://www.statista.com/statistics/638414/us-mobile-device-holiday-shopping-features-urbanity/
Statista Survey, Most important smartphone holiday shopping aspects according to smartphone shoppers in the United States as of October 2017, by urbanity Statista, https://www.statista.com/statistics/638414/us-mobile-device-holiday-shopping-features-urbanity/ (last visited January 06, 2025)
Most important smartphone holiday shopping aspects according to smartphone shoppers in the United States as of October 2017, by urbanity [Graph], Statista Survey, October 24, 2017. [Online]. Available: https://www.statista.com/statistics/638414/us-mobile-device-holiday-shopping-features-urbanity/
