This statistic displays the share of factors influencing the purchase decision regarding fragrances among women between 18 and 34 years in the United Kingdom (UK) in the year 2016. The major driver was the smell, amounting to a share of 90 percent, followed by the availability of testers in shops, representing 32 percent. Bottle design was the least important factor stated with a share of 18 percent.
Share of factors influencing the purchase decision of fragrances among women, aged 25 to 34 years, in the United Kingdom (UK), 2016
Adjust the presentation of the statistic and data points.
Share the statistic on social media channels or embed the statistic in your
website using "Embed Code", where available.
Cite this statistic and select one of the following formats: APA, Chicago, Harvard, MLA & Bluebook.
Print the statistic including description and metadata.
Chart type
Share of factors influencing the purchase decision of fragrances among women, aged 25 to 34 years, in the United Kingdom (UK), 2016
Share this statistic
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
Statista has been my savior on several occasions.
The site is easy to maneuver and the data is in a format that can
go right into a report or presentation.
Learn more about how Statista can support your business.
Imogen Matthews Associates. (November 15, 2016). Share of factors influencing the purchase decision of fragrances among women, aged 25 to 34 years, in the United Kingdom (UK), 2016 [Graph]. In Statista. Retrieved February 25, 2025, from https://www.statista.com/statistics/633518/fragrances-share-factors-purchase-women-25-34-uk/
Imogen Matthews Associates. "Share of factors influencing the purchase decision of fragrances among women, aged 25 to 34 years, in the United Kingdom (UK), 2016 ." Chart. November 15, 2016. Statista. Accessed February 25, 2025. https://www.statista.com/statistics/633518/fragrances-share-factors-purchase-women-25-34-uk/
Imogen Matthews Associates. (2016). Share of factors influencing the purchase decision of fragrances among women, aged 25 to 34 years, in the United Kingdom (UK), 2016 . Statista. Statista Inc.. Accessed: February 25, 2025. https://www.statista.com/statistics/633518/fragrances-share-factors-purchase-women-25-34-uk/
Imogen Matthews Associates. "Share of Factors Influencing The Purchase Decision of Fragrances among Women, Aged 25 to 34 Years, in The United Kingdom (Uk), 2016 ." Statista, Statista Inc., 15 Nov 2016, https://www.statista.com/statistics/633518/fragrances-share-factors-purchase-women-25-34-uk/
Imogen Matthews Associates, Share of factors influencing the purchase decision of fragrances among women, aged 25 to 34 years, in the United Kingdom (UK), 2016 Statista, https://www.statista.com/statistics/633518/fragrances-share-factors-purchase-women-25-34-uk/ (last visited February 25, 2025)
Share of factors influencing the purchase decision of fragrances among women, aged 25 to 34 years, in the United Kingdom (UK), 2016 [Graph], Imogen Matthews Associates, November 15, 2016. [Online]. Available: https://www.statista.com/statistics/633518/fragrances-share-factors-purchase-women-25-34-uk/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.