This survey examined the source women in the United Kingdom (UK) retrieve their information about perfumes from by posing the question "How do you ever find out about perfume?" Most women reported in-store browsing as their main way of finding out about perfume, amounting to 62 percent, while 24 percent mentioned a friend´s recommendation being their source of information. YouTube and video blogs were the least stated source, only representing a small fraction of 5 percent.
How do you ever find out about perfume?
Characteristic
Share of source of information in percent
Browse in-store
62
Friend's recommendation
24
Family recommendation
18
Articles in magazines/newspapers
18
Offers/promotions
17
Perfume boxes containing samples eg The Perfume Society
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Imogen Matthews Associates. (November 15, 2016). How do you ever find out about perfume? [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/633436/perfume-share-source-information-women-uk/
Imogen Matthews Associates. "How do you ever find out about perfume?." Chart. November 15, 2016. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/633436/perfume-share-source-information-women-uk/
Imogen Matthews Associates. (2016). How do you ever find out about perfume?. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/633436/perfume-share-source-information-women-uk/
Imogen Matthews Associates. "How Do You Ever Find out about Perfume?." Statista, Statista Inc., 15 Nov 2016, https://www.statista.com/statistics/633436/perfume-share-source-information-women-uk/
Imogen Matthews Associates, How do you ever find out about perfume? Statista, https://www.statista.com/statistics/633436/perfume-share-source-information-women-uk/ (last visited July 22, 2024)
How do you ever find out about perfume? [Graph], Imogen Matthews Associates, November 15, 2016. [Online]. Available: https://www.statista.com/statistics/633436/perfume-share-source-information-women-uk/