This survey examined the source women in the United Kingdom (UK) retrieve their information about perfumes from by posing the question "How do you ever find out about perfume?" Most women reported in-store browsing as their main way of finding out about perfume, amounting to 62 percent, while 24 percent mentioned a friend´s recommendation being their source of information. YouTube and video blogs were the least stated source, only representing a small fraction of 5 percent.
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Imogen Matthews Associates. (November 15, 2016). How do you ever find out about perfume? [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/633436/perfume-share-source-information-women-uk/
Imogen Matthews Associates. "How do you ever find out about perfume?." Chart. November 15, 2016. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/633436/perfume-share-source-information-women-uk/
Imogen Matthews Associates. (2016). How do you ever find out about perfume?. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/633436/perfume-share-source-information-women-uk/
Imogen Matthews Associates. "How Do You Ever Find out about Perfume?." Statista, Statista Inc., 15 Nov 2016, https://www.statista.com/statistics/633436/perfume-share-source-information-women-uk/
Imogen Matthews Associates, How do you ever find out about perfume? Statista, https://www.statista.com/statistics/633436/perfume-share-source-information-women-uk/ (last visited December 18, 2024)
How do you ever find out about perfume? [Graph], Imogen Matthews Associates, November 15, 2016. [Online]. Available: https://www.statista.com/statistics/633436/perfume-share-source-information-women-uk/
