Share of online pushchair buyers worldwide 2015, by region

This statistic shows the share of online buyers of pushchairs worldwide in 2015, by region. At the time of the evaluation, in Europe the share of online buyers of pushchairs amounted to 14 percent. In terms of worldwide distribution, the largest share of online pushchair buyers was visible in Latin America at 20 percent, followed by the Asia-Pacific region and Europe. While surveys and statistics show that consumers of baby care products still prefer to browse and make purchases in a physical store, at the same time online shopping on the baby product market is on the rise, with digital consumerism generally spreading to numerous sectors of the global market. The many conveniences, advantages and practical points of online shopping, such as saving time, being able to shop from the comfort of your home or on the go, customer service, return policies and in most cases a free delivery, are naturally appealing to busy parents and caregivers. Shopping for pushchairs online is proving to be no exception.