During a 2022 survey, 63.3 percent of responding small and medium-sized businesses (SMBs) from the United States who advertised online said they used Facebook for paid digital advertising. Other social networks, such as Instagram, TikTok, Twitter, LinkedIn, or Pinterest were also popular. SMBs also advertised in search engines (Google and Microsoft) as well as on digital retail media (Amazon).
Digital advertising platforms used by small and medium-sized businesses (SMBs) in the United States as of October 2022
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Data Catalyst Institute. (January 13, 2023). Digital advertising platforms used by small and medium-sized businesses (SMBs) in the United States as of October 2022 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/633268/ad-platforms-smbs-usa/
Data Catalyst Institute. "Digital advertising platforms used by small and medium-sized businesses (SMBs) in the United States as of October 2022." Chart. January 13, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/633268/ad-platforms-smbs-usa/
Data Catalyst Institute. (2023). Digital advertising platforms used by small and medium-sized businesses (SMBs) in the United States as of October 2022. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/633268/ad-platforms-smbs-usa/
Data Catalyst Institute. "Digital Advertising Platforms Used by Small and Medium-sized Businesses (Smbs) in The United States as of October 2022." Statista, Statista Inc., 13 Jan 2023, https://www.statista.com/statistics/633268/ad-platforms-smbs-usa/
Data Catalyst Institute, Digital advertising platforms used by small and medium-sized businesses (SMBs) in the United States as of October 2022 Statista, https://www.statista.com/statistics/633268/ad-platforms-smbs-usa/ (last visited December 21, 2024)
Digital advertising platforms used by small and medium-sized businesses (SMBs) in the United States as of October 2022 [Graph], Data Catalyst Institute, January 13, 2023. [Online]. Available: https://www.statista.com/statistics/633268/ad-platforms-smbs-usa/
