This statistic shows the results of a survey conducted in July 2016. U.S. consumers were asked about their willingness to pay more for a product that offers complete transparency in all attributes (ingredients, nutrition, sourcing, etc.). During the survey, 27 percent of the respondents expressed that they were not willing to pay more for product attribute transparency.
How much more would you be willing to pay for a product that offers complete transparency in all attributes (ingredients, nutrition, sourcing, etc.)?
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How much more would you be willing to pay for a product that offers complete transparency in all attributes (ingredients, nutrition, sourcing, etc.)?
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Label Insight. (November 14, 2016). How much more would you be willing to pay for a product that offers complete transparency in all attributes (ingredients, nutrition, sourcing, etc.)? [Graph]. In Statista. Retrieved April 26, 2025, from https://www.statista.com/statistics/633226/willingness-to-pay-more-for-product-attribute-transparency-among-us-consumers/
Label Insight. "How much more would you be willing to pay for a product that offers complete transparency in all attributes (ingredients, nutrition, sourcing, etc.)? ." Chart. November 14, 2016. Statista. Accessed April 26, 2025. https://www.statista.com/statistics/633226/willingness-to-pay-more-for-product-attribute-transparency-among-us-consumers/
Label Insight. (2016). How much more would you be willing to pay for a product that offers complete transparency in all attributes (ingredients, nutrition, sourcing, etc.)? . Statista. Statista Inc.. Accessed: April 26, 2025. https://www.statista.com/statistics/633226/willingness-to-pay-more-for-product-attribute-transparency-among-us-consumers/
Label Insight. "How Much More Would You Be Willing to Pay for a Product That Offers Complete Transparency in All Attributes (Ingredients, Nutrition, Sourcing, Etc.)? ." Statista, Statista Inc., 14 Nov 2016, https://www.statista.com/statistics/633226/willingness-to-pay-more-for-product-attribute-transparency-among-us-consumers/
Label Insight, How much more would you be willing to pay for a product that offers complete transparency in all attributes (ingredients, nutrition, sourcing, etc.)? Statista, https://www.statista.com/statistics/633226/willingness-to-pay-more-for-product-attribute-transparency-among-us-consumers/ (last visited April 26, 2025)
How much more would you be willing to pay for a product that offers complete transparency in all attributes (ingredients, nutrition, sourcing, etc.)? [Graph], Label Insight, November 14, 2016. [Online]. Available: https://www.statista.com/statistics/633226/willingness-to-pay-more-for-product-attribute-transparency-among-us-consumers/
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