Fresh produce: quantity sales growth in U.S. supermarkets 2014, by sub category

Quantity sales growth of the produce departments in United States supermarkets in 2014, by sub category (change over prior year)*

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Release date

April 2015

Region

United States

Survey time period

2014

Supplementary notes

* The sales growth refers to weekly quantity sales per store in key U.S. food retailers.
** Excludes overwrap.
*** Excludes other produce (such as salad dressings, toppings, etc.), which accounts for 10 percent of produce department sales dollars and 5 percent of quantity.
Fresh Coverage Area (FCA) including key retailers from food, mass/supercenter and club chains, or more than 18,000 stores. It includes UPC, random weight and retailer assigned codes.

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