This survey, conducted among women aged 18 years and older in the United Kingdom (UK) in January 2016, aimed at exploring women´s attitudes towards fragrances and perfumes asking the question "What is your attitude towards fragrance/perfume?" The majority of participants reported using a particular type, accounting for 45% percent, whereas 27 percent mentioned preferring to try different or unusual fragrances. Artisan or niche fragrances showed the smallest share at 9 percent.
What is your attitude towards fragrance/perfume?
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Imogen Matthews Associates. (November 11, 2016). What is your attitude towards fragrance/perfume? [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/632593/fragrances-perfumes-attitudes-women-uk/
Imogen Matthews Associates. "What is your attitude towards fragrance/perfume?." Chart. November 11, 2016. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/632593/fragrances-perfumes-attitudes-women-uk/
Imogen Matthews Associates. (2016). What is your attitude towards fragrance/perfume?. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/632593/fragrances-perfumes-attitudes-women-uk/
Imogen Matthews Associates. "What Is Your Attitude towards Fragrance/Perfume?." Statista, Statista Inc., 11 Nov 2016, https://www.statista.com/statistics/632593/fragrances-perfumes-attitudes-women-uk/
Imogen Matthews Associates, What is your attitude towards fragrance/perfume? Statista, https://www.statista.com/statistics/632593/fragrances-perfumes-attitudes-women-uk/ (last visited July 22, 2024)
What is your attitude towards fragrance/perfume? [Graph], Imogen Matthews Associates, November 11, 2016. [Online]. Available: https://www.statista.com/statistics/632593/fragrances-perfumes-attitudes-women-uk/