Outdoor ad spending in South Korea 2015-2024, by format

Published by Statista Research Department, Feb 8, 2024
In 2022, the highest expenditure on outdoor advertising in South Korea was in transit, and amounted to around 437.5 billion South Korean won. Billboards were also a successful type of outdoor advertising. It is projected that these two formats will continue to dominate in the upcoming years.

Outdoor advertising expenditure in South Korea from 2015 to 2022 with forecasts up to 2024, by format (in billion South Korean won)

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Release date

January 2024

Region

South Korea

Survey time period

2015 to 2022

Number of respondents

2,200 advertising companies

Method of interview

Face-to-face interviews, telephone interviews

Supplementary notes

* Estimate.

Figures have been rounded.

1,000 South Korean won equals 0.75 U.S. dollars or 0.69 euro as of February 2024.

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