In 2022, the highest expenditure on outdoor advertising in South Korea was in transit, and amounted to around 437.5 billion South Korean won. Billboards were also a successful type of outdoor advertising. It is projected that these two formats will continue to dominate in the upcoming years.
Outdoor advertising expenditure in South Korea from 2015 to 2022 with forecasts up to 2024, by format
(in billion South Korean won)
Characteristic
Transit
Entertainment
Other
Billboards
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KOBACO. (January 31, 2024). Outdoor advertising expenditure in South Korea from 2015 to 2022 with forecasts up to 2024, by format (in billion South Korean won) [Graph]. In Statista. Retrieved July 21, 2024, from https://www.statista.com/statistics/632468/ooh-ad-spend-format-south-korea/
KOBACO. "Outdoor advertising expenditure in South Korea from 2015 to 2022 with forecasts up to 2024, by format (in billion South Korean won)." Chart. January 31, 2024. Statista. Accessed July 21, 2024. https://www.statista.com/statistics/632468/ooh-ad-spend-format-south-korea/
KOBACO. (2024). Outdoor advertising expenditure in South Korea from 2015 to 2022 with forecasts up to 2024, by format (in billion South Korean won). Statista. Statista Inc.. Accessed: July 21, 2024. https://www.statista.com/statistics/632468/ooh-ad-spend-format-south-korea/
KOBACO. "Outdoor Advertising Expenditure in South Korea from 2015 to 2022 with Forecasts up to 2024, by Format (in Billion South Korean Won)." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/632468/ooh-ad-spend-format-south-korea/
KOBACO, Outdoor advertising expenditure in South Korea from 2015 to 2022 with forecasts up to 2024, by format (in billion South Korean won) Statista, https://www.statista.com/statistics/632468/ooh-ad-spend-format-south-korea/ (last visited July 21, 2024)
Outdoor advertising expenditure in South Korea from 2015 to 2022 with forecasts up to 2024, by format (in billion South Korean won) [Graph], KOBACO, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/632468/ooh-ad-spend-format-south-korea/
