Global brand value of adidas from 2016 to 2023

Published by
D. Tighe,
Feb 21, 2024
Sporting goods company adidas was valued at over 15.7 billion U.S. dollars in 2023, an increase from the 14.6 billion U.S. dollars recorded for one year earlier. The multinational corporation is the second-largest sportswear company in the world.

adidas is in the game

Footwear is a crucial product for adidas, with about half of net sales being generated by the category. The company sold approximately 419 million pairs of shoes in 2022. European football (soccer) is one of adidas' main focal points, with the brand sponsoring top clubs such as Manchester United.

Sponsorship revenue

Big brands like adidas play a major in the world of sports sponsorships. To give an example, major sports leagues, such as the NFL and the NBA, each made over one and a half billion U.S. dollars' worth of sponsorship revenue in 2022.

Brand value of the sports company adidas worldwide from 2016 to 2023 (in million U.S. dollars)

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Release date

February 2024

Region

Worldwide

Survey time period

2016 to 2023

Supplementary notes

The release date is the date the information was accessed.

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