Reasons why U.S. Millennials abandon loyalty programs 2015

Published by Statista Research Department, Jun 30, 2015
This statistic shows the reasons why Millennials abandon loyalty programs in the United States in 2015. During the survey, 57.7 percent of the respondents cited that they abadoned loyalty programs because the rewards were not compelling or relevant.

Reasons why Millennials abandon loyalty programs in the United States in 2015

CharacteristicShare of respondents
- -
- -
- -
- -
- -
Showing entries 1 to 5 (5 entries in total)
Statistic: Reasons why Millennials abandon loyalty programs in the United States in 2015

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

June 2015

Region

United States

Survey time period

June 2015

Number of respondents

402 respondents

Age group

18-34 years

Special properties

U.S. Millennial consumers*

Method of interview

Online survey

Supplementary notes

* Consumers born between 1981 and 1997.
The source does not provide the actual publication date. The publication date is the date of survey.
Multiple answers were possible.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Leading companies trust Statista:
paypal google adobe pg samsung telekom
Statista is a great source of knowledge, and pretty helpful to manage the daily work.
Christof Baron

Christof Baron
CEO, MindShare Germany

Statistics on " Millennials & Gen Z in the U.S.: Consumer goods and shopping behavior "

Other statistics that may interest you Millennials & Gen Z in the U.S.: Consumer goods and shopping behavior

Demographics

5

Trending behavior & attitudes

8

Online & offline shopping behavior

8

Holiday season

6

Reaching millennials & Gen Z

7

Further related statistics

10

Discover Statista

Need help with using Statista for your research? Tutorials and first steps

Further Content: You might find this interesting as well

Statistics

Topics

Consumer behavior in FranceFood shopping behavior in ItalyU.S. Gen Z & millennials: consumer goods and shopping behaviorConsumer behavior in the NetherlandsConsumer behavior in Ireland
Do you have any questions about our business solutions?

We provide you with detailed information about our Professional Account.

All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.