Reasons why U.S. Millennials joined a loyalty program 2015

Published by Statista Research Department, Jun 30, 2015
This statistic shows the reasons why Millennials joined a loyalty program in the United States in 2015. During the survey, 83.3 percent of the respondents cited that they had joined a loyalty program in order to save money.

Reasons why Millennials joined a loyalty program in the United States in 2015

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Showing entries 1 to 5 (5 entries in total)
Statistic: Reasons why Millennials joined a loyalty program in the United States in 2015

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Source

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Release date

June 2015

Region

United States

Survey time period

June 2015

Number of respondents

402 respondents

Age group

18-34 years

Special properties

U.S. Millennial consumers*

Method of interview

Online survey

Supplementary notes

* Consumers born between 1981 and 1997.
The source does not provide the actual publication date. The publication date is the date of survey.
Multiple answers were possible.

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