This statistic shows the results of a survey conducted in February 2016. U.S. consumers aged 18 to 34 years (Millennials) were asked why they shop at their favorite retailers. During the survey, 46 percent of Millennial consumers cited brand loyalty as a reason.
Millennials: Thinking of your favorite retailer, why do you shop here?
The source does not provide the original wording of the question posed during the survey. The wording of the question chosen for this statistic may therefore differ slightly from the original.
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PwC. (February 29, 2016). Millennials: Thinking of your favorite retailer, why do you shop here? [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/631097/reasons-why-us-millennials-shop-at-their-favorite-retailers/
PwC. "Millennials: Thinking of your favorite retailer, why do you shop here?." Chart. February 29, 2016. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/631097/reasons-why-us-millennials-shop-at-their-favorite-retailers/
PwC. (2016). Millennials: Thinking of your favorite retailer, why do you shop here?. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/631097/reasons-why-us-millennials-shop-at-their-favorite-retailers/
PwC. "Millennials: Thinking of Your Favorite Retailer, Why Do You Shop Here?." Statista, Statista Inc., 29 Feb 2016, https://www.statista.com/statistics/631097/reasons-why-us-millennials-shop-at-their-favorite-retailers/
PwC, Millennials: Thinking of your favorite retailer, why do you shop here? Statista, https://www.statista.com/statistics/631097/reasons-why-us-millennials-shop-at-their-favorite-retailers/ (last visited November 22, 2024)
Millennials: Thinking of your favorite retailer, why do you shop here? [Graph], PwC, February 29, 2016. [Online]. Available: https://www.statista.com/statistics/631097/reasons-why-us-millennials-shop-at-their-favorite-retailers/
