The graph presents information on the share of eSports and traditional sports fans likely to engage with brands in the United States as of October 2016. It was found, that 59 percent or respondents would purchase a brand which was directly involved with eSports.
Share of eSports and traditional sports fans likely to engage with brands in the United States as of October 2016
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Nielsen. (November 4, 2016). Share of eSports and traditional sports fans likely to engage with brands in the United States as of October 2016 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/630744/sports-and-esports-fans-engagement-with-brands/
Nielsen. "Share of eSports and traditional sports fans likely to engage with brands in the United States as of October 2016." Chart. November 4, 2016. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/630744/sports-and-esports-fans-engagement-with-brands/
Nielsen. (2016). Share of eSports and traditional sports fans likely to engage with brands in the United States as of October 2016. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/630744/sports-and-esports-fans-engagement-with-brands/
Nielsen. "Share of Esports and Traditional Sports Fans Likely to Engage with Brands in The United States as of October 2016." Statista, Statista Inc., 4 Nov 2016, https://www.statista.com/statistics/630744/sports-and-esports-fans-engagement-with-brands/
Nielsen, Share of eSports and traditional sports fans likely to engage with brands in the United States as of October 2016 Statista, https://www.statista.com/statistics/630744/sports-and-esports-fans-engagement-with-brands/ (last visited December 18, 2024)
Share of eSports and traditional sports fans likely to engage with brands in the United States as of October 2016 [Graph], Nielsen, November 4, 2016. [Online]. Available: https://www.statista.com/statistics/630744/sports-and-esports-fans-engagement-with-brands/