Interest in virtual digital assistants in the U.S. as of September 2016, by age group

Future interest in using virtual digital assistants (VDAs) in the United States, as of September 2016, by generation

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Release date

August 2016

Region

United States

Survey time period

September 21, 2016

Number of respondents

n = 492**

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The question was phrased by the source as follows: "In the future, how interested are you in using each of these digital assistants? Please answer based on your current perceptions of each digital assistant, even if you may not be familiar with it."

* Share of respondents who rated themselves as being extremely or very interested in using a particularly digital assistant in the future.
** Millennials = 136;
Gen X = 112;
Boomers = 186;
Retirees = 58.

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