This statistic shows the results of a survey conducted in the United States in December 2017. U.S. consumers were asked about their brand preference when shopping for processed meat. In the latest survey, the share of consumers who indicated that they prefer a national brand amounted to 44 percent.
Share of U.S. consumers preferring a national brand when shopping for processed meat from 2007 to 2018
The source does not provide the original wording of the question posed during the survey.
The margin of error associated with the survey is 2.1 percent at the 95 percent confidence level.
* Study and survey characteristics apply to 2018 survey. Previous years were conducted based among equally large samples.
** Respondents who have primary or equally shared responsibility for food shopping and do not adhere to a vegetarian or vegan lifestyle.
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FMI, & North American Meat Institute. (February 1, 2018). Share of U.S. consumers preferring a national brand when shopping for processed meat from 2007 to 2018 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/629333/national-brand-preference-us-consumers-shopping-for-processed-meat/
FMI, und North American Meat Institute. "Share of U.S. consumers preferring a national brand when shopping for processed meat from 2007 to 2018." Chart. February 1, 2018. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/629333/national-brand-preference-us-consumers-shopping-for-processed-meat/
FMI, North American Meat Institute. (2018). Share of U.S. consumers preferring a national brand when shopping for processed meat from 2007 to 2018. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/629333/national-brand-preference-us-consumers-shopping-for-processed-meat/
FMI, and North American Meat Institute. "Share of U.S. Consumers Preferring a National Brand When Shopping for Processed Meat from 2007 to 2018." Statista, Statista Inc., 1 Feb 2018, https://www.statista.com/statistics/629333/national-brand-preference-us-consumers-shopping-for-processed-meat/
FMI & North American Meat Institute, Share of U.S. consumers preferring a national brand when shopping for processed meat from 2007 to 2018 Statista, https://www.statista.com/statistics/629333/national-brand-preference-us-consumers-shopping-for-processed-meat/ (last visited December 22, 2024)
Share of U.S. consumers preferring a national brand when shopping for processed meat from 2007 to 2018 [Graph], FMI, & North American Meat Institute, February 1, 2018. [Online]. Available: https://www.statista.com/statistics/629333/national-brand-preference-us-consumers-shopping-for-processed-meat/
