According to a survey from 2019, digital media channels accounted for 38 percent of the total marketing investments in Swedish companies with a revenue of more than one billion Swedish kronor, and even for 39 percent of marketing spending in enterprises with revenues less than 500 million kronor.
For this survey, most of the marketing managers, who were interviewed, worked for a business-to-business (B2B) company.
Distribution of marketing spending in Sweden in 2019, by channel and companies' revenue
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Pyramid. (November 7, 2019). Distribution of marketing spending in Sweden in 2019, by channel and companies' revenue [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/629264/distribution-of-marketing-spendings-in-sweden-by-channel-and-revenue/
Pyramid. "Distribution of marketing spending in Sweden in 2019, by channel and companies' revenue." Chart. November 7, 2019. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/629264/distribution-of-marketing-spendings-in-sweden-by-channel-and-revenue/
Pyramid. (2019). Distribution of marketing spending in Sweden in 2019, by channel and companies' revenue. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/629264/distribution-of-marketing-spendings-in-sweden-by-channel-and-revenue/
Pyramid. "Distribution of Marketing Spending in Sweden in 2019, by Channel and Companies' Revenue." Statista, Statista Inc., 7 Nov 2019, https://www.statista.com/statistics/629264/distribution-of-marketing-spendings-in-sweden-by-channel-and-revenue/
Pyramid, Distribution of marketing spending in Sweden in 2019, by channel and companies' revenue Statista, https://www.statista.com/statistics/629264/distribution-of-marketing-spendings-in-sweden-by-channel-and-revenue/ (last visited December 21, 2024)
Distribution of marketing spending in Sweden in 2019, by channel and companies' revenue [Graph], Pyramid, November 7, 2019. [Online]. Available: https://www.statista.com/statistics/629264/distribution-of-marketing-spendings-in-sweden-by-channel-and-revenue/
