According to a survey from 2019, 22.7 percent of marketing managers of companies with a revenue of more than one billion Swedish kronor anticipated an increase of their marketing budget in the coming year.
For this survey, most of the marketing managers, who were interviewed, worked for a business-to-business (B2B) company.
Will your total marketing budget increase or decrease in the coming year?
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Pyramid. (November 7, 2019). Will your total marketing budget increase or decrease in the coming year? [Graph]. In Statista. Retrieved November 01, 2024, from https://www.statista.com/statistics/629230/budget-anticipation-of-marketing-managers-in-sweden-by-companies-revenue/
Pyramid. "Will your total marketing budget increase or decrease in the coming year?." Chart. November 7, 2019. Statista. Accessed November 01, 2024. https://www.statista.com/statistics/629230/budget-anticipation-of-marketing-managers-in-sweden-by-companies-revenue/
Pyramid. (2019). Will your total marketing budget increase or decrease in the coming year?. Statista. Statista Inc.. Accessed: November 01, 2024. https://www.statista.com/statistics/629230/budget-anticipation-of-marketing-managers-in-sweden-by-companies-revenue/
Pyramid. "Will Your Total Marketing Budget Increase or Decrease in The Coming Year?." Statista, Statista Inc., 7 Nov 2019, https://www.statista.com/statistics/629230/budget-anticipation-of-marketing-managers-in-sweden-by-companies-revenue/
Pyramid, Will your total marketing budget increase or decrease in the coming year? Statista, https://www.statista.com/statistics/629230/budget-anticipation-of-marketing-managers-in-sweden-by-companies-revenue/ (last visited November 01, 2024)
Will your total marketing budget increase or decrease in the coming year? [Graph], Pyramid, November 7, 2019. [Online]. Available: https://www.statista.com/statistics/629230/budget-anticipation-of-marketing-managers-in-sweden-by-companies-revenue/
