According to a survey from 2019, 21.6 percent of surveyed marketing managers in Sweden anticipated an increase of company's marketing budget in the coming year. Most of respondents expected an unchanged budget for their marketing department.
For this survey, most of the marketing managers, who were interviewed, worked for a business-to-business (B2B) company.
Will your total marketing budget increase or decrease in the coming year?
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Pyramid. (November 7, 2019). Will your total marketing budget increase or decrease in the coming year? [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/629184/budget-anticipation-of-marketing-managers-in-sweden/
Pyramid. "Will your total marketing budget increase or decrease in the coming year?." Chart. November 7, 2019. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/629184/budget-anticipation-of-marketing-managers-in-sweden/
Pyramid. (2019). Will your total marketing budget increase or decrease in the coming year?. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/629184/budget-anticipation-of-marketing-managers-in-sweden/
Pyramid. "Will Your Total Marketing Budget Increase or Decrease in The Coming Year?." Statista, Statista Inc., 7 Nov 2019, https://www.statista.com/statistics/629184/budget-anticipation-of-marketing-managers-in-sweden/
Pyramid, Will your total marketing budget increase or decrease in the coming year? Statista, https://www.statista.com/statistics/629184/budget-anticipation-of-marketing-managers-in-sweden/ (last visited November 03, 2024)
Will your total marketing budget increase or decrease in the coming year? [Graph], Pyramid, November 7, 2019. [Online]. Available: https://www.statista.com/statistics/629184/budget-anticipation-of-marketing-managers-in-sweden/