Main online purchase influence factors in the U.S. & UK 2022

Published by
Koen van Gelder
,
Jun 24, 2025

Fast delivery is the most important factor that influences the online purchase decisions of consumers in the United States and the United Kingdom. During a January 2022 survey,

**********
respondents (
**
percent) in these markets mentioned fast delivery as a defining feature of buying online. Their shopping behavior was also significantly influenced by secure tracking and packaging availability.

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Factors that influence online purchase decisions in the United States and the United Kingdom in 2022

CharacteristicShare of respondents
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Showing entries 1 to 7 (7 entries in total)
Statistic: Factors that influence online purchase decisions in the United States and the United Kingdom in 2022

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Source

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Release date

August 2022

Region

United Kingdom, United States

Survey time period

January 2022

Number of respondents

2,099 respondents*

Supplementary notes

* 1,051 respondents in the U.S. and 1,048 respondents in the UK.

Original question: 'What is most important to you when making an online purchase?'

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