This statistic displays the effect of the interaction through social media in adding value to the favorite brand in Italy in 2015. As of 2015, 37 percent of the respondents admitted that the interaction on the social media made them value the brand more.
The effect of the interaction through social media in adding value to the favorite brand in Italy in 2015
The interviewees are online consumers from five different continents, in 25 different territories. Specifically, the countries taken into account are: Australia, Belgium, Brazil, Canada, Chile, China, Denmark, France, Germany, Japan, United Kingdom, Hong Kong, India, Italy, Malesia, Mexico, Poland, Russia, Singapore, Spain, United States, South Africa, Switzerland, Thailand and Turkey. The main topics are: mobile shopping and the use of social media to innovate the retail sector.
Supplementary notes
This question was phrased by the source as follows:" Le interazioni che ha avuto con il proprio brand preferito sui social media l'hanno mai portata ad aumentare il valore/rispetto verso tale brand?”.
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PwC. (April 30, 2016). The effect of the interaction through social media in adding value to the favorite brand in Italy in 2015 [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/628043/effect-of-social-media-on-brands-in-italy/
PwC. "The effect of the interaction through social media in adding value to the favorite brand in Italy in 2015." Chart. April 30, 2016. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/628043/effect-of-social-media-on-brands-in-italy/
PwC. (2016). The effect of the interaction through social media in adding value to the favorite brand in Italy in 2015. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/628043/effect-of-social-media-on-brands-in-italy/
PwC. "The Effect of The Interaction through Social Media in Adding Value to The Favorite Brand in Italy in 2015." Statista, Statista Inc., 30 Apr 2016, https://www.statista.com/statistics/628043/effect-of-social-media-on-brands-in-italy/
PwC, The effect of the interaction through social media in adding value to the favorite brand in Italy in 2015 Statista, https://www.statista.com/statistics/628043/effect-of-social-media-on-brands-in-italy/ (last visited December 03, 2024)
The effect of the interaction through social media in adding value to the favorite brand in Italy in 2015 [Graph], PwC, April 30, 2016. [Online]. Available: https://www.statista.com/statistics/628043/effect-of-social-media-on-brands-in-italy/
