Challenges of working with marketing agencies in the U.S. 2016

Published by Statista Research Department, Aug 9, 2016
The graph shows the leading challenges of working with an advertising/marketing agency in the United States as of April 2016. Among responding marketers from companies with 500 employees or more, 13 percent stated that performance tracking was the biggest challenge of working with an outside agency.

Leading challenges of working with an advertising/marketing agency in the United States as of April 2016

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Sources

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Release date

August 2016

Region

United States

Survey time period

March and April 2016

Number of respondents

500 respondents who work in a marketing roles in companies with 500+ employees

Supplementary notes

The question was phrased by the source as follows: "What is the biggest challenge of working with an outside agency?"

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Statistics on " Advertising agencies in the United States "

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Overview

7

Revenues

7

Rankings

5

Diversity, equity, inclusion (DEI)

7

Further related statistics

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Topics

Advertising agencies in the U.S.Advertising in the United StatesAdvertising worldwideDigital advertising in the U.S.Advertising in Canada
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