Social media characteristics and online purchasing in Italy 2016

Published by Statista Research Department, Jun 4, 2024
This statistic displays the results of a survey investigating how individuals in Italy use social media while purchasing. According to the survey results, as of the survey period, nearly half of the respondents stated to use social media to read reviews, comments and feedbacks. Another 38 percent of the individuals interviewed admitted to use social media in order to receive special offers.

How do you use social media while shopping?

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Release date

December 2017

Region

Italy

Survey time period

2016

Number of respondents

23,000 respondents

Age group

18 years and older

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