Travel and tourism's total contribution to GDP in Italy 2019-2034

In 2023, the total contribution of travel and tourism to Italy's gross domestic product (GDP) was 1.8 percent higher than in 2019, the year before the onset of the COVID-19 pandemic. Overall, the total contribution of these industries to Italy's GDP amounted to nearly 215 billion euros in 2023. This figure was expected to reach an estimated 223.1 billion euros in 2024.

Domestic vs. inbound tourism spending in Italy

Domestic visitors accounts for the highest share of travel and tourism spending in Italy, representing nearly 70 percent of the total expenditure in 2023. That year, domestic tourism spending in Italy exceeded 117 billion euros, surpassing pre-pandemic levels. Similarly, the international tourism expenditure in the country grew by around three percent compared to 2019.

Where do Italian domestic tourists travel?

When looking at the distribution of trips taken by Italians in 2023, roughly eight in ten journeys were made within the country, with the North of Italy ranking as the leading domestic destination. Meanwhile, according to an April 2024 survey exploring the travel intentions of Italians, almost 40 percent of respondents reported planning to travel domestically over the next six months.