This statistic displays the share of the leading factors affecting the choice of online purchase in Italy in 2015. As of 2015, advantageousness counted for 49 percent of the respondents as the most important reason to opt for online purchase.
Share of the leading factors affecting the choice of online purchase in Italy in 2015
The interviewees are online consumers from five different continents, in 25 different territories. Specifically, the countries taken into account are: Australia, Belgium, Brazil, Canada, Chile, China, Denmark, France, Germany, Japan, United Kingdom, Hong Kong, India, Italy, Malesia, Mexico, Poland, Russia, Singapore, Spain, United States, South Africa, Switzerland, Thailand and Turkey. The main topics are: mobile shopping and the use of social media to innovate the retail sector.
Supplementary notes
This question was phrased by the source as follows: "Qual è stato il motivo che ha maggiormente influenzato il suo acquisto online negli utimi 12 mesi? ” .
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PwC. (April 30, 2016). Share of the leading factors affecting the choice of online purchase in Italy in 2015 [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/627282/leading-factors-for-online-purchase-in-italy/
PwC. "Share of the leading factors affecting the choice of online purchase in Italy in 2015." Chart. April 30, 2016. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/627282/leading-factors-for-online-purchase-in-italy/
PwC. (2016). Share of the leading factors affecting the choice of online purchase in Italy in 2015. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/627282/leading-factors-for-online-purchase-in-italy/
PwC. "Share of The Leading Factors Affecting The Choice of Online Purchase in Italy in 2015." Statista, Statista Inc., 30 Apr 2016, https://www.statista.com/statistics/627282/leading-factors-for-online-purchase-in-italy/
PwC, Share of the leading factors affecting the choice of online purchase in Italy in 2015 Statista, https://www.statista.com/statistics/627282/leading-factors-for-online-purchase-in-italy/ (last visited December 03, 2024)
Share of the leading factors affecting the choice of online purchase in Italy in 2015 [Graph], PwC, April 30, 2016. [Online]. Available: https://www.statista.com/statistics/627282/leading-factors-for-online-purchase-in-italy/
