Domino’s Pizza was projected to dominate the pizza and takeaway restaurant market in Australia in 2017 with a 25 percent share. Coming in at second was Yum! Australia, a subsidiary of U.S. based Yum! Brands and owner of KFC in Australia.
Australians’ large appetite for Domino’s Pizza
Domino’s pizza stores are operated by franchisees as well as by Domino’s Pizza Enterprises Limited. In terms of number of stores and revenue, the fast-food chain is one of the largest in Australia. In 2018, there were a total of 693 Domino’s Pizza outlets across the country. While not the leading quick service restaurant brand in the country, Australian consumers still showed a strong preference for Domino’s pizza. In fact, over 28 percent of consumers ate from Domino’s in an average six months.
Fast food nation
The revenue of cafes, restaurants and takeaway food and beverage services in Australia was forecasted to continue to increase until at least 2021. With the variety of takeaway food following global trends, the industry has continued to develop along with consumer preferences. Convenience has always been important for fast food; food delivery services such as UberEats and Menulog both had an almost 20 percent penetration rate in the country. Millennials in particular were frequent users of meal delivery services.
Projected market share of leading pizza and takeaway restaurant companies in Australia in 2016/2017*
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IBISWorld, & Hospitality magazine. (July 18, 2016). Projected market share of leading pizza and takeaway restaurant companies in Australia in 2016/2017* [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/627106/australia-major-players-pizza-restaurant-and-takeaway-establishments/
IBISWorld, und Hospitality magazine. "Projected market share of leading pizza and takeaway restaurant companies in Australia in 2016/2017*." Chart. July 18, 2016. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/627106/australia-major-players-pizza-restaurant-and-takeaway-establishments/
IBISWorld, Hospitality magazine. (2016). Projected market share of leading pizza and takeaway restaurant companies in Australia in 2016/2017*. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/627106/australia-major-players-pizza-restaurant-and-takeaway-establishments/
IBISWorld, and Hospitality magazine. "Projected Market Share of Leading Pizza and Takeaway Restaurant Companies in Australia in 2016/2017*." Statista, Statista Inc., 18 Jul 2016, https://www.statista.com/statistics/627106/australia-major-players-pizza-restaurant-and-takeaway-establishments/
IBISWorld & Hospitality magazine, Projected market share of leading pizza and takeaway restaurant companies in Australia in 2016/2017* Statista, https://www.statista.com/statistics/627106/australia-major-players-pizza-restaurant-and-takeaway-establishments/ (last visited November 21, 2024)
Projected market share of leading pizza and takeaway restaurant companies in Australia in 2016/2017* [Graph], IBISWorld, & Hospitality magazine, July 18, 2016. [Online]. Available: https://www.statista.com/statistics/627106/australia-major-players-pizza-restaurant-and-takeaway-establishments/