Product and services segmentation of pizza and takeaway restaurants in Australia 2017

Projected product and services segmentation of pizza and takeaway restaurants in Australia in 2016/2017*

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Release date

July 2016

Region

Australia

Survey time period

2016

Supplementary notes

* All figures are projections.
Traditional pizzas include standard menu items such as pepperoni and Hawaiian pizzas.
Gourmet pizzas usually contain more expensive or imported ingredients. Specialty pizzas include healthier pizza choices often including products for alternative diets, like gluten-free or vegan pizzas.
Pizza sides include traditional sides such as garlic bread and salad but also less traditional ones such as chips, wedges, chicken wings, beef ribs, dips or sauces.
Other products include non-pizza offerings such as beverages and desserts.

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