This statistic gives information on the average cost per installation (CPI) and cost per loyal user (CPLU) for iOS apps worldwide as of March 2016. During the last measured period, the average CPLU for an iOS app was 3.21 U.S. dollars.
Average global mobile iOS app cost per loyal user (CPLU) and cost per installation (CPI) from March 2014 to March 2016
(in U.S. dollars)
Characteristic
CPLU
CPI
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Activate. (October 24, 2016). Average global mobile iOS app cost per loyal user (CPLU) and cost per installation (CPI) from March 2014 to March 2016 (in U.S. dollars) [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/626776/cost-per-installation-loyal-user-ios-worldwide/
Activate. "Average global mobile iOS app cost per loyal user (CPLU) and cost per installation (CPI) from March 2014 to March 2016 (in U.S. dollars)." Chart. October 24, 2016. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/626776/cost-per-installation-loyal-user-ios-worldwide/
Activate. (2016). Average global mobile iOS app cost per loyal user (CPLU) and cost per installation (CPI) from March 2014 to March 2016 (in U.S. dollars). Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/626776/cost-per-installation-loyal-user-ios-worldwide/
Activate. "Average Global Mobile Ios App Cost per Loyal User (Cplu) and Cost per Installation (Cpi) from March 2014 to March 2016 (in U.S. Dollars)." Statista, Statista Inc., 24 Oct 2016, https://www.statista.com/statistics/626776/cost-per-installation-loyal-user-ios-worldwide/
Activate, Average global mobile iOS app cost per loyal user (CPLU) and cost per installation (CPI) from March 2014 to March 2016 (in U.S. dollars) Statista, https://www.statista.com/statistics/626776/cost-per-installation-loyal-user-ios-worldwide/ (last visited August 25, 2024)
Average global mobile iOS app cost per loyal user (CPLU) and cost per installation (CPI) from March 2014 to March 2016 (in U.S. dollars) [Graph], Activate, October 24, 2016. [Online]. Available: https://www.statista.com/statistics/626776/cost-per-installation-loyal-user-ios-worldwide/