Worldwide interaction with brands on Facebook 2016, by industry

Published by Statista Research Department, Oct 10, 2016
This statistic presents the distribution of user interactions on Facebook pages in 2016, sorted by industry. During the survey period, 17 percent of Facebook interactions were on celebrity and community pages respectively.

Distribution of global user interactions on Facebook in 2016, by industry

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Release date

October 2016

Region

Worldwide

Survey time period

2016

Special properties

large FB pages (500k+ Fans) - 7k+ pages, 4.8+ mil posts

Supplementary notes

Values may not add up to 100 percent due to rounding.

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Overview

7

Marketing usage

4

Metrics and engagement rates

5

Brands

4

Competitors

5

Consumers

8

Further related statistics

1

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Statistics

Topics

Facebook advertising and marketingFacebookInstagramSocial media advertising and marketing worldwideX (formerly Twitter) advertising and marketing
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