U.S. Google PLA development 2017

Published by Statista Research Department, Dec 10, 2024
This statistic highlights Google's retail product listing ad (PLA) growth in the United States as of the first quarter of 2017. During the measured period, Google PLA ad spend on mobile phones grew 53 percent compared to the corresponding quarter in the previous year.

Google retail product listing ad (PLA) growth in the United States as of 1st quarter 2017

CharacteristicPhoneTabletDesktop
CPC 1% -24% 4%
Clicks 51% 10% 30%
Ad spend 53% -16% 35%
Showing entries 1 to 3 (3 entries in total)
Created with Highcharts 7.2.2Year-on-year growth53%53%51%51%1%1%-16%-16%10%10%-24%-24%35%35%30%30%4%4%PhoneTabletDesktopAd spendClicksCPC
-40%-20%0%20%40%60%80%

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Release date

April 2017

Region

United States

Survey time period

1st quarter 2017

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