Ranking of media companies in Sweden 2021, by revenue

Telia Company is the second largest media company in Sweden. In 2021, the telecommunications provider generated a revenue of over 88 billion Swedish kronor. The music streaming company Spotify ranked first, with a revenue of roughly 98 billion Swedish kronor. Tele2, Bonnier, and Viaplay are also included in the top five ranking of the largest Swedish media enterprises.

The two largest media companies in Sweden – Telia and Spotify

At the end of 2019, Telia Company took a clear step into the Swedish media market with the acquisition of Bonnier Broadcasting, including TV4 and C More. However, the majority of the company's revenue came still from telephony, television distribution, as well as broadband services. On the other hand, digital music provider Spotify was founded in Sweden’s capital Stockholm in 2006. It was launched roughly two years later, on October 7, 2008. Apart from music, Spotify also provides audiobooks, and podcasts.

How much do Swedes spend on media consumption?

The most recent data from 2018 found that a household in Sweden spent on average 19.7 thousand Swedish kronor on media consumption. This was a decline of nearly 1,000 kronor compared to the previous year. The highest amount was spent on the access to mobile and internet subscriptions, closely followed by radio and TV, streaming subscriptions, and cinema tickets.