Smartphone penetration as share of population in Singapore 2020-2029
The smartphone penetration share reached about 97 percent in Singapore, indicating that it is a leading country for the use and engagement of smartphones.
What are Singaporeans using their smartphones for?
A recent study revealed Singaporeans spent most of their time on social and communication apps. This frequency and intensity with which Singaporeans use their smartphone opens-up infinite opportunities for companies to reach their customer. Not surprisingly, digital advertising spending made up over 40 percent of the country's total ad spend.
What can be expected from Singapore in terms of digitalization?
Many Asian countries are drifting towards a mobile and well-connected landscape. Governments around the world are trying to support this transformation in order to increase their economic growth. Singapore has the advantage of being a city-state with a well performing infrastructure. The primary focus will be on conceptualizing and reinventing technology-driven development to continuously expand their smart city. For instance, Singapore was the first country in the world to achieve country-wide 5G coverage.