Felix Kjellberg, better known on the internet platforms as PewDiePie, had the most viewed channel on YouTube in Sweden, as of December 2020. In fact, his videos, focused mainly on gaming and comedy, were viewed over 24 billion times. The next channel in the ranking was AviciiOfficialVevo, with nearly seven billion views, while ZaraLarssonMusicVevo had around 2.1 billion video views for the evaluated period. Avicii had, furthermore, the channel with the highest number of subscribers, reaching over 11.2 million in 2020. Among the other Swedish YouTube channels with most subscribers, were ToveLoVevo and AronChupaVevo.
How much do YouTubers in Sweden earn?
A study, conducted in 2020, analyzed the YouTubers in Sweden, by their influence and income. A so-called micro influencer would make minimum five thousand Swedish kronor per video, while a macro influencer would make between 15 thousand and 25 thousand that year (ID 991919). An icon influencer could make up to 300 thousand Swedish kronor.
YouTube activities
Watching entertaining videos was what most Swedes used YouTube for in 2017, 2018 and 2019. Other popular activities were watching instructional videos, listening to music and subscribing to channels. Five percent of the respondents in 2019, said, they created and published their own videos.
Most popular YouTube channels in Sweden as of December 2020, by number of video views
(in billions)
Characteristic
Number of uploaded video views (in billions)
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Socialbakers. (December 11, 2020). Most popular YouTube channels in Sweden as of December 2020, by number of video views (in billions) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/625402/leading-channels-on-youtube-in-sweden-by-number-of-video-views/
Socialbakers. "Most popular YouTube channels in Sweden as of December 2020, by number of video views (in billions)." Chart. December 11, 2020. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/625402/leading-channels-on-youtube-in-sweden-by-number-of-video-views/
Socialbakers. (2020). Most popular YouTube channels in Sweden as of December 2020, by number of video views (in billions). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/625402/leading-channels-on-youtube-in-sweden-by-number-of-video-views/
Socialbakers. "Most Popular Youtube Channels in Sweden as of December 2020, by Number of Video Views (in Billions)." Statista, Statista Inc., 11 Dec 2020, https://www.statista.com/statistics/625402/leading-channels-on-youtube-in-sweden-by-number-of-video-views/
Socialbakers, Most popular YouTube channels in Sweden as of December 2020, by number of video views (in billions) Statista, https://www.statista.com/statistics/625402/leading-channels-on-youtube-in-sweden-by-number-of-video-views/ (last visited July 22, 2024)
Most popular YouTube channels in Sweden as of December 2020, by number of video views (in billions) [Graph], Socialbakers, December 11, 2020. [Online]. Available: https://www.statista.com/statistics/625402/leading-channels-on-youtube-in-sweden-by-number-of-video-views/