This statistic illustrates the results of a survey conducted in the United States in 2016 regarding the importance of communication efforts in garnering Hispanic loyalty, by retailers versus Hispanic shoppers. About 35 percent of Hispanic shoppers in the U.S. indicated to find it important that Spanish or bilingual in-store signage is provided by the retailers.
Share of importance of communication efforts in garnering Hispanic loyalty in the United States in 2016, by retailers versus Hispanic shoppers
Characteristic
Hispanic shoppers
Retailers
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Top two box scores are shown. Multiple answers were possible.
* Including multi-cultural consumers who purchase products in the cereal category. Demographically balanced. Purchased RTE cereal in past 3 months. Eat breakfast at least once a week.
** The study and survey characteristics apply to the consumer survey. The methodology for the retailer survey was as follows:
Method: Quantitative questionnaire was completed online or by phone
Sample size: N=99 grocery retailers
Participants included:
•Influencers and decision makers within the cereal category
•Mix of headquarter and store level employees (category managers, buyers, store managers, etc.).
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Post Holdings, & Multicultural Retail 360. (August 26, 2016). Share of importance of communication efforts in garnering Hispanic loyalty in the United States in 2016, by retailers versus Hispanic shoppers [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/624455/importance-communication-efforts-hispanic-loyalty-us-retailers-vs-shoppers/
Post Holdings, und Multicultural Retail 360. "Share of importance of communication efforts in garnering Hispanic loyalty in the United States in 2016, by retailers versus Hispanic shoppers." Chart. August 26, 2016. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/624455/importance-communication-efforts-hispanic-loyalty-us-retailers-vs-shoppers/
Post Holdings, Multicultural Retail 360. (2016). Share of importance of communication efforts in garnering Hispanic loyalty in the United States in 2016, by retailers versus Hispanic shoppers. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/624455/importance-communication-efforts-hispanic-loyalty-us-retailers-vs-shoppers/
Post Holdings, and Multicultural Retail 360. "Share of Importance of Communication Efforts in Garnering Hispanic Loyalty in The United States in 2016, by Retailers versus Hispanic Shoppers." Statista, Statista Inc., 26 Aug 2016, https://www.statista.com/statistics/624455/importance-communication-efforts-hispanic-loyalty-us-retailers-vs-shoppers/
Post Holdings & Multicultural Retail 360, Share of importance of communication efforts in garnering Hispanic loyalty in the United States in 2016, by retailers versus Hispanic shoppers Statista, https://www.statista.com/statistics/624455/importance-communication-efforts-hispanic-loyalty-us-retailers-vs-shoppers/ (last visited July 22, 2024)
Share of importance of communication efforts in garnering Hispanic loyalty in the United States in 2016, by retailers versus Hispanic shoppers [Graph], Post Holdings, & Multicultural Retail 360, August 26, 2016. [Online]. Available: https://www.statista.com/statistics/624455/importance-communication-efforts-hispanic-loyalty-us-retailers-vs-shoppers/
