Rebal Sport share of sporting goods market in Australia 2016, by department
Rebel Sport is a seller of sporting goods in Australia and New Zealand, which retails both in physical stores and online. As of March 2016, the company had a 21 percent share of the men’s sportswear market in Australia, and a 12 percent share of the women’s sportswear market.
Market share and the online market
In the same year, Rebel Sport recognized a 19 percent share of annual consumer expenditure on sporting equipment, the largest single brand market share that year. Elsewhere, online-only sporting goods retailers attracted a 24 percent share of annual consumer expenditure. In a 2019 survey, 13 percent of Australian consumers said they mostly bought sports and outdoor products online, rather than in physical stores.
Focus on the men’s sport shoes market
In a 2015 survey, Rebel Sport was the most popular shopping place for men’s sport shoes; 9.2 percent of respondents said they preferred to shop there. By comparison, 8.1 percent said they preferred Rivers, and 6.3 percent of respondents preferred The Athlete’s Foot. Most was spent at The Athlete’s Foot; in the same year, 177 Australian dollars was the average spend on men’s sport shoes here, compared to 146 Australian dollars at Foot Locker. Rebel Sport was the fourth most popular retailer, with an average spend of 133 Australian dollars on sport shoes for men.
Market share and the online market
In the same year, Rebel Sport recognized a 19 percent share of annual consumer expenditure on sporting equipment, the largest single brand market share that year. Elsewhere, online-only sporting goods retailers attracted a 24 percent share of annual consumer expenditure. In a 2019 survey, 13 percent of Australian consumers said they mostly bought sports and outdoor products online, rather than in physical stores.
Focus on the men’s sport shoes market
In a 2015 survey, Rebel Sport was the most popular shopping place for men’s sport shoes; 9.2 percent of respondents said they preferred to shop there. By comparison, 8.1 percent said they preferred Rivers, and 6.3 percent of respondents preferred The Athlete’s Foot. Most was spent at The Athlete’s Foot; in the same year, 177 Australian dollars was the average spend on men’s sport shoes here, compared to 146 Australian dollars at Foot Locker. Rebel Sport was the fourth most popular retailer, with an average spend of 133 Australian dollars on sport shoes for men.
