According to a survey carried out in the U.S. in 2021, almost 61 percent of respondents stated that they always viewed online reviews before buying. Another 33 percent stated they regularly read online reviews before making a purchase.
Share of online shoppers reading online reviews before purchasing in the U.S. in 2021, by frequency
Adjust the presentation of the statistic and data points.
Share the statistic on social media channels or embed the statistic in your
website using "Embed Code", where available.
Cite this statistic and select one of the following formats: APA, Chicago, Harvard, MLA & Bluebook.
Print the statistic including description and metadata.
Chart type
Share of online shoppers reading online reviews before purchasing in the U.S. in 2021, by frequency
Share this statistic
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
Learn more about how Statista can support your business.
PowerReviews. (February 1, 2022). Share of online shoppers reading online reviews before purchasing in the U.S. in 2021, by frequency [Graph]. In Statista. Retrieved April 26, 2025, from https://www.statista.com/statistics/623685/visual-ugc-access-prior-to-purchase-usa/
PowerReviews. "Share of online shoppers reading online reviews before purchasing in the U.S. in 2021, by frequency." Chart. February 1, 2022. Statista. Accessed April 26, 2025. https://www.statista.com/statistics/623685/visual-ugc-access-prior-to-purchase-usa/
PowerReviews. (2022). Share of online shoppers reading online reviews before purchasing in the U.S. in 2021, by frequency. Statista. Statista Inc.. Accessed: April 26, 2025. https://www.statista.com/statistics/623685/visual-ugc-access-prior-to-purchase-usa/
PowerReviews. "Share of Online Shoppers Reading Online Reviews before Purchasing in The U.S. in 2021, by Frequency." Statista, Statista Inc., 1 Feb 2022, https://www.statista.com/statistics/623685/visual-ugc-access-prior-to-purchase-usa/
PowerReviews, Share of online shoppers reading online reviews before purchasing in the U.S. in 2021, by frequency Statista, https://www.statista.com/statistics/623685/visual-ugc-access-prior-to-purchase-usa/ (last visited April 26, 2025)
Share of online shoppers reading online reviews before purchasing in the U.S. in 2021, by frequency [Graph], PowerReviews, February 1, 2022. [Online]. Available: https://www.statista.com/statistics/623685/visual-ugc-access-prior-to-purchase-usa/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
